Most small firms have bought AI without knowing if it pays back. Here is where AI consulting earns its fee for a UK firm doing £2m to £20m, where it does not, and how to tell which one you are being sold.

Most consultants hide their price behind a contact form. Here is what AI consulting actually costs in the UK, and the one question worth asking before you sign.

Most firms choose on the wrong signals. Seven questions to ask on the first call, with the good and weak answers, to tell judgement from confidence.