I've always been hooked on how things work.
Books, data, experiments, technology, AI. Different shapes of the same instinct, curiosity. Here's how that curiosity turned into a career built on real-world results.
PLATE 01
S. QUINLAN, DORSET
SECTION 01 // ORIGIN
The Story.
From the beginning, I was drawn to the story data could tell, and how a well-framed insight could change the way teams approached a challenge.
Experimentation quickly became the backbone of my work. I learned to test assumptions, measure outcomes, and let the results guide the next move. That discipline shaped my entire approach.
Over the past decade, I've applied this mindset across product, UX, and conversion projects for organisations like RNLI, Farrow & Ball, Alfa Romeo, and NatWest. The sectors changed, but the pattern stayed the same: evidence-led decisions drive better outcomes.
SELECTED ENGAGEMENTS // 2010 - 2026
NatWest Fiat Group LV= Farrow & Ball Vitality RNLI
Throughout it all, I've had a deep interest in technology. I'm not the one building the tools, but I focus on how to use them well, and what each new capability could mean for the way we work.
When AI entered the picture, it wasn't a pivot for me. It was a natural extension of the same instinct: pick up the new toolkit, figure out what it can do, and help organisations put it to work. That's where I'm focused today.
SECTION 02 // PROJECTS
Beyond the brief.
Curiosity drives everything I do, and it doesn't stop when the workday ends. I keep experimenting outside of work.
ChatGPSteve.
An AI version of my CV, trained on my own data and work history. It started as a proof-of-concept and a hobby — and quickly became an ongoing test of what AI can do to reimagine existing standards.
Reading is part of the process.
Books help me work through problems, spot new angles, and stay ahead of the curve. The shelf rotates often — currently:
The reality is, I'd be exploring these ideas whether or not they were part of my job. The fact that this is now my work as well is the bonus.
SECTION 03 // ONWARD
Where to next.
Depending on what you came for, three paths from here.
● PATH 01
Want the longer version?
My CV has every role, programme, and result, the full career detail in one place.
● PATH 02
Want to work together?
Have a project, question, or collaboration in mind? Get in touch.
● PATH 03
Want to see what I'm thinking about?
The blog is where I work through frameworks, diagnostics, and ideas in progress.
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