AI consulting for UK firms: turn scattered AI use into systems that pay back.

Your team is already using AI. But you are not sure what, if anything, it is giving back. I find the workflow where the return is biggest, prove it with your own numbers, and leave your team a system they can run on repeat.

I reply personally within two business days. No sales sequence.

Steve Quinlan
10 yrs
of experiments, kept only what paid back
Track record

More than a decade of experiments for NatWest, Vitality, RNLI and Farrow & Ball. Building production AI workflows inside NatWest since 2023.

The firms getting least from AI are not the ones who avoided it.

They are the ones where it worked once and nobody could repeat it.

Nearly every firm is using AI now. Very few can point to a result. A tool gets bought and barely used. A prompt works for one person and travels nowhere. Effort lands on whatever is easiest to try, not the work that matters most.

I do not think AI solves everything. I find the places where it should be doing the work, then measure whether it did.

Start with the smallest engagement that can answer the question.

You do not need to choose an offer before we speak. Bring me the work that is slow, inconsistent or difficult to value, and I will recommend where to start.

The AI Opportunity Roadmap

For firms whose AI use has grown in pieces and now needs a clear order. I map the workflows in scope, identify where time and value are being lost, and compare the most credible opportunities. You leave with a costed, sequenced 90-day plan, built for a board decision and for the people who have to act on it.

Explore the AI Opportunity Roadmap

The AI Mystery Shopper

Mystery shopping your website with an AI agent. Your customers are sending assistants ahead of them. This tests whether one can complete a journey that matters, a quote, a booking or an enquiry, and reach the right outcome.

Start with the free snapshot: one automated agent attempt on your own site, returned on one page within two business days. The snapshot is an automated preview. Verdicts come only from paid testing I have reviewed and signed.

Explore The AI Mystery Shopper

Practical AI workshops.

For a team with one real workflow or decision to work through. The session shapes the first measurable test.

Ask about a workshop

Focused advisory and second opinions.

For a proposed AI investment, brief or build that needs challenging before more money is committed.

Ask for a second opinion

How this works in practice.

A recurring website review needed a developer, a test analyst and a business analyst. Three calendars to align, and days between spotting a problem and getting it on the backlog. The depth was right. The cost was not.

I rebuilt it as an AI-supported workflow that one engineer runs in 20 minutes.

93%
less time and cost per review
486
hours of skilled capacity returned each year at two reviews a week
£33,150
modelled annual contractor cost saving at that cadence

The new system covers the same review areas each time, records the evidence behind every finding and leaves a person responsible for the final decision.

This was a workflow redesign rather than a completed Roadmap engagement. It shows the evidence discipline behind the Roadmap.

Read the full case study

Every proven improvement becomes the base for the next.

Start with the work that matters. Test an improvement against how the job runs today. Measure the difference in time, quality, cost and risk. Keep what earns its place and build the next improvement on top.

That is the method I call The Edge Loop: pick, test, measure, keep, stack.

Tested, not copied means the system is built around your firm’s work, not a template applied to every firm that asks.

See the AI Opportunity Roadmap method
01 Pick
02 Test
03 Measure
04 Keep
05 Stack

The Edge Loop

Built for UK firms without a large internal AI team.

I work with CEOs, MDs and operations leads.

A good fit when

AI use has spread across the business without any measurable benefits.

A repeated workflow is slow, inconsistent or expensive.

You want evidence before committing more budget.

Not a fit when

You have chosen the tool and only need it installed.

The people or data needed to establish a baseline are not available.

You want to transform everything before proving one result.

Find out where AI would pay in your business.

You do not need a brief, a budget or a shortlist of tools. Tell me how the work runs today and I will tell you where AI would make a measurable difference, and where it would not.

Find where AI would pay Or start with a free Mystery Shopper snapshot

One enquiry, one reply from me, within two business days. No autoresponder.

Understand the market before you get in touch.

01

Where AI consulting pays back.

Where consultancy can produce measurable value and what needs to be true before the work is worth funding.

Read where AI consulting pays back
02

What AI consulting costs in the UK.

How project fees, day rates and retainers work, and what changes the price.

Read the UK cost guide
03

How to choose an AI consultant.

The questions to ask before committing money and how to distinguish diagnosis from a predetermined sales pitch.

Read the selection guide

Questions I get asked before we start.

AI consulting is hands-on help to decide where AI can create measurable value, prove the result, and turn what works into a repeatable system. My work starts with the workflow and the business outcome, not a preferred tool.

The first conversation is free. The AI Mystery Shopper is publicly priced: a free snapshot, or one journey tested properly for £750, credited in full against a full review within 60 days. The Roadmap, workshops and advisory are scoped and quoted per firm, because the workflows and the depth of mapping vary. You see the fee and the boundaries before you decide.

The Roadmap runs across three to four weeks. A workshop is a bounded session with preparation and a clear follow-up. Advisory is scoped around the decision. Every engagement has a defined start, finish and outcome.

The Roadmap is diagnostic and prioritisation work. I can help shape or test a first solution when that is the smallest useful next step. Larger implementation is scoped separately or handed to your team with the evidence and requirements they need.