Tell me what should be working better.
The most useful enquiries start with something concrete: a repeated task that takes too long, a decision that needs evidence, an AI investment you are unsure about, or a team that is experimenting without a clear way to learn.
I help established UK firms turn scattered AI use into systems that pay back. The same discipline sits behind the personal AI Edge: pick a real problem, test a bounded approach, measure the result, keep what works and stack the gain.
You do not need a finished brief or the name of an AI tool. Tell me what is happening now and what you want to work better.
Where conversations usually start
Most enquiries begin with one of three questions.
Find the right AI opportunity
Your team is already using AI, but the activity has grown in pieces and nobody has a defensible view of what deserves more time or budget.
The AI Opportunity Roadmap maps the work, costs the credible opportunities and puts them in an order your leadership team and operators can both use.
Explore the AI Opportunity Roadmap→Pressure-test a decision
You have an AI proposal, vendor recommendation, planned build or business case that needs challenging before you commit.
I can give you a vendor-neutral second opinion, test the assumptions and help define the smallest useful experiment. If the value case does not stand up, I will say so.
Work through it with a team
A practical workshop can turn scattered ideas into two or three credible opportunities, an owner for the first test and a clear measure of success.
I also speak about AI experimentation, building value from evidence and moving from isolated prompts to systems that work on repeat. Tell me about the audience, the date and the outcome you want.
Working on your own AI edge?
The brand starts with people, not firms.
If you are experimenting with AI around your own role and have a specific question, collaboration or speaking idea, you are welcome to write too.
If you mainly want practical experiments to adapt to your own work, The Experiment Log is the better place to start. Every fortnight, I share one real experiment, the result and what I kept or binned.
Subscribe to The Experiment Log→What happens next
One enquiry. One reply. Then the smallest useful next step.
I read every message and reply within two business days.
If there might be a fit, the next step is a short call to understand the outcome, the people involved and whether there is a credible route to value. There is nothing to prepare.
I might recommend an AI Opportunity Roadmap, a practical workshop, focused advisory, specialist AX work or no engagement at all. The point is to find the smallest piece of work that can answer the question.
If I am not the right person, I will tell you. If I know a better route, I will point you towards it.
Who the consultancy is built for
I usually work with CEOs, MDs and operations leads at established UK firms with £2m to £20m revenue. You are past the founder-only stage, but do not have a large internal AI team.
The consultancy is usually a good fit when:
Sector matters less than the shape of the problem.
Common questions
No. Describe what is happening now, who it affects and what you would like to improve. Working out the real question is part of the first conversation.
Nothing. It is a short call to understand the situation and decide whether there is a useful fit. You will see the scope and fee before deciding about any paid work.
My consultancy is designed primarily for established UK firms. I will consider enquiries from elsewhere and be direct about whether the method fits your market and context.
Yes, when the audience and intended outcome are clear. Workshops use the team’s real work and end with a measurable next move. Talks focus on AI experimentation, evidence-led adoption and building an AI edge that belongs to the people doing the work.
Do not choose one yet. Tell me what should be working better. I will recommend the smallest useful route, including doing nothing if there is no credible value case.