Build your AI edge, one real experiment at a time.
Most AI newsletters make your reading list longer. The Experiment Log is built to make your work better.
Every fortnight, I test one AI approach on a real piece of work and send you the evidence. You see how I set it up, what changed, the number behind the result, and whether I kept it or binned it.
Then you get one focused experiment to try on your own work.
A tested starting point, not another prompt pack.
Turn occasional shortcuts into an advantage that lasts.
A prompt that saves 10 minutes once is useful. A tested way of working that keeps delivering is an edge.
The Experiment Log helps you find those repeatable gains. You build a clearer view of where AI improves your work, where it gets in the way and what deserves a permanent place in your workflow.
The goal is not to become good at AI. It is to become better at the work that matters.
- Spend less time chasing tools that do not improve the work.
- Turn isolated AI wins into ways of working you can repeat.
- Improve the quality and speed of work people already value you for.
- Build evidence for what works, instead of relying on confident claims.
- Become the person who knows how to make AI useful, not merely available.
You already use AI. You want more than generic results.
The Experiment Log is for ambitious professionals who know AI can do more for them, but have no interest in following every guru, saving another prompt pack or buying the tool of the week.
- You use AI regularly but cannot point to a lasting improvement in how you work.
- You have tried dozens of prompts, but almost none has become part of your workflow.
- You want to produce sharper work, not merely produce it faster.
- You want evidence before changing how you work.
- You are willing to test ideas, measure the result and keep only what works for you.
You do not need to be technical. You need a real task, a standard worth improving and the curiosity to test a better way.
I show the work.
I have spent more than a decade running experiments across product, conversion and digital work for organisations including NatWest, Vitality and RNLI. I have been building production AI inside NatWest since 2023.
That experience taught me to distrust impressive demonstrations and look for evidence instead.
Every Experiment Log starts with a real task and ends with a clear verdict. If an approach works, I show you why. If it fails, I show you that too. Both can save you time.
No guru theatre. No tool-of-the-week scramble. One useful experiment, tested against real work.
Useful by design. Easy to leave.
The Experiment Log is free and arrives every fortnight. I may occasionally send you a related resource or update when I believe it will help you put the ideas into practice.
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Build the advantage that is yours.
Get one real AI experiment every fortnight. Try it on your work, measure what changes and keep only what works for you.