Can an AI agent do business with your website?
Site scanners inspect your pages. The AI Mystery Shopper also tests the journey.
a controlled AI agent attempts the actions that earn you money: getting a quote, making a booking or starting an application.
five supporting checks show how your website helped or hindered it: getting found, being understood, being believed, getting things done and being quoted.
One controlled test shows you what happened, why, and what to fix first.
One page, personalised to your site, within two business days. No call. No sales sequence.
Go on to the full review within 60 days and the £750 comes off the price in full.
The journey your analytics were not built to see
Customers can ask ChatGPT, Claude, Copilot or Perplexity to do the legwork: find the right option, compare the choices, complete a purchase or start an enquiry. Standard analytics are not set up to identify that traffic or reconstruct the goal behind it. The journey can be missed completely or blended into ordinary traffic. You do not see what the agent understood, where it stalled or whether it reached the right outcome.
What agent experience means
Agent experience is how well a website works for an AI agent acting on a customer’s behalf, rather than for the customer directly. It covers whether the agent can find the right page, read the information correctly, believe what it finds, complete the steps and come away with the right answer.
It is not the same as AI visibility, which asks only whether an assistant can find you and cite you. A website can be cited perfectly and still fail every journey that earns you money.
Your free snapshot: the first look
One A4 page showing what one AI agent did on your website.
What happened: the agent’s attempt at the journey you chose, told plainly, with a capture of the exact moment it ended.
Five site signals, each marked clear, warning or attention and explained in one sentence.
A site-specific fix, tagged by likely effort: afternoon, days or project.
What one automated attempt cannot tell you.
The snapshot for a fictional insurance broker. Yours is built from a real attempt on your site.
Assembled by the runner. Sanity checked by me.
Three steps, two business days
Your web address, your email and the customer job that matters most: a quote, booking, purchase, application, comparison or product choice.
A controlled AI agent makes one read-only attempt. It can work through public pages and forms, but it never submits anything, creates an account or makes a purchase.
What happened, the five signals and one practical next step. I check every snapshot before it goes out.
Start free. Pay when you need a verdict.
Every step answers the same question with more certainty: can an AI agent use your website and reach the right outcome?
- One automated attempt
- One A4 page
- Five site signals
- One practical fix
- Success agreed before testing
- Two pinned-agent runs
- Pass, partial or fail
- Evidence and the top three fixes
- Five agreed journeys
- Repeat runs and human review
- 22 supporting measures
- Prioritised 90-day plan
- Fixed baseline and one retest
- Named agent version and a dated evidence pack
Scope is agreed before any paid testing starts.
The rules the test runs by
The agent can work through public pages and forms, but it never submits anything, creates an account or makes a purchase.
The free attempt uses only what a customer’s assistant can reach on your public website. If a paid journey needs a safe test account or sandbox, we agree that before testing.
The snapshot is one automated first look. Paid testing defines the correct outcome, repeats the journey and reviews the evidence.
The words pass, partial and fail only appear on work I have reviewed and signed.
A human owns the verdict
Automation records repeatable evidence. It does not get the final say. On paid reviews I check whether the evidence is complete, whether the agent reached the correct outcome and whether a serious mistake is hiding inside an apparently completed journey. No report leaves without my name on the verdict.
I have spent more than a decade testing customer journeys for UK organisations and using evidence to decide what to fix first. The agent is new. The discipline is not.
The AI Mystery Shopper is part of my AI consulting practice.
The full review records how your journeys perform today. The included retest runs the same journeys after your fixes, so you can show what improved. Your first useful comparison is your own before and after.
FAQ
01 What is an AI agent?
An AI agent is an assistant that can browse pages, compare information, use tools and take steps towards a goal. The AI Mystery Shopper tests a customer-side agent attempting to use your website, not your organisation’s own chatbot.
02 Is this a website scanner or an SEO audit?
No. A scanner inspects pages and files. The AI Mystery Shopper adds a journey attempt. Paid tests define the correct outcome, repeat the run and add a human-reviewed verdict. The five supporting checks explain what helped or hindered the agent.
03 What do you do with my website address and email?
I use the website address to prepare your snapshot and your email to send it or reply if you write back. I do not add you to a marketing sequence. Further details are covered in the site privacy notice.
04 Do you need access to our systems?
Not for the free snapshot. It uses only your public website. A paid journey that requires authentication may need a safe test account, sandbox or agreed stopping point. That is settled before testing.
05 What happens after the snapshot?
Nothing, unless you reply. The snapshot is yours to act on either way. If the journey matters enough to test properly, that is the next step.
06 Which AI agents do you test?
Paid reviews use a pinned reference agent. The report names the agent and version so repeat runs and later retests remain comparable.
07 Is the verdict automated?
No. The snapshot is an automated preview checked by me. Verdicts exist only on paid work I have reviewed and signed.
08 Can you test whether an AI agent can complete a purchase on my website?
Yes. A purchase or checkout journey is one of the customer jobs you can choose. The free snapshot makes one read-only attempt and stops before anything is submitted. A paid test defines the correct outcome first and repeats the run on a pinned agent. Where a real transaction is involved, we agree a safe test account, sandbox or stopping point before testing starts.
09 What is agent experience?
Agent experience is how well a website works for an AI agent acting on a customer’s behalf. It covers whether the agent can find the right page, read the information correctly, believe what it finds, complete the steps and reach the right outcome. The AI Mystery Shopper measures it by attempting a real journey and recording what happened.
10 How is this different from AI visibility or GEO?
AI visibility asks whether an assistant can find your website and cite it. The AI Mystery Shopper asks whether it can use it. A website can be cited correctly and still fail at the quote form. If citation is the only thing you need, this is not the right test.
See what an agent does on your website
Tell me the journey you cannot afford an AI to get wrong.
One page, checked by me and sent within two business days.
Or skip the snapshot and test one journey properly for £750.
Test one journey properly