A GEO audit checks how well AI engines can find, understand, trust, work with and cite your business, and shows what to fix first. This guide explains what a GEO audit checks, how to run a basic one yourself, and where a professional audit earns its fee.

SEO gets you onto the page. GEO gets you into the answer. This is the difference between GEO and SEO, and what being left out of AI answers now costs an established UK firm.