A GEO audit checks how well AI engines can find, understand, trust, work with and cite your business, and shows what to fix first. This guide explains what a GEO audit checks, how to run a basic one yourself, and where a professional audit earns its fee.

Generative engine optimisation (GEO) is how you make your business easy for AI engines to find, understand, trust and cite. This guide explains what GEO is, how AI engines choose who to name, and where to start.

SEO gets you onto the page. GEO gets you into the answer. This is the difference between GEO and SEO, and what being left out of AI answers now costs an established UK firm.

AI agents are already browsing websites on behalf of users, summarising what they find and deciding whether to surface you. If your site only speaks human, you are invisible to a growing share of your audience.