Ranking on ChatGPT means being the business it names when a buyer asks for a recommendation, not using ChatGPT to write your content. This guide covers how ChatGPT chooses what to mention, the seven things that make a business citable, and a five-minute test to see where you stand.

Generative engine optimisation (GEO) is how you make your business easy for AI engines to find, understand, trust and cite. This guide explains what GEO is, how AI engines choose who to name, and where to start.