What’s in the AI Visibility Scorecard
The AI Visibility Scorecard is a single PDF. 10 to 15 pages. Delivered on day 10. Plus a 60-minute delivery call and seven days for follow-up questions, so you have everything you need to move forward.
Six sections inside. Each one designed to sit on a board table without translation.
What you receive.
One PDF, six sections. Each section earns its place: a verdict, the evidence, the map, and the sequence of fixes.
Cover and executive summary
One page that gives you the headline score, top three priorities, and a clear verdict. This is the page the MD reads first, the one that gets shared with the rest of the leadership team.
Written so an MD can act on it immediately, without needing to read further if they choose.
Live AI tool test results
Verbatim outputs from ChatGPT, Perplexity, and Gemini. Three AI tools, prompted about your firm and three named competitors, agreed at kick-off. You see direct quotes, screenshotted and annotated with what to notice and what it means commercially.
This is where the debate ends. No abstract claims about AI search behaviour, just the tools, answering the real questions a buyer would ask, verbatim.
“For mid-market work, two competitors come up first; this firm is mentioned later, with less detail.”
“Limited third-party sources cite this firm directly, so confidence in the recommendation is lower.”
“The site explains services clearly but offers little proof of outcomes a buyer can verify.”
Readiness across five dimensions
I map your readiness across five dimensions: Findability, Understandability, Trustworthiness, Agent-Readiness, and Citability. One scored visualisation shows the whole picture at a glance, with each dimension backed by clear evidence.
The dimensions are designed to be repeatable in conversation. After the delivery call, you can say, ‘AI tools find us but they don’t trust us. That’s the work to do next.’ The Scorecard backs that up with evidence, benchmarked against three named competitors.
Page-by-page audit summary
One line per audited page, a score for each dimension, and the headline issue per page. We agree on the 10 to 20 most important pages at kick-off, usually the homepage, key service pages, About, contact, and your highest-traffic content.
Your web team can read this section and know exactly which pages to open first. Your marketing lead can see at a glance which content to rewrite.
| Page | F U T A C | Headline issue |
|---|---|---|
| Homepage | No proof above the fold | |
| Services | Outcomes not verifiable | |
| About | Thin authority signals | |
| Contact | No schema markup | |
| Top article | Uncited, hard to quote |
Prioritised next-action list
5 to 10 actions, each tagged by effort and impact. Every action comes with a brief explanation of why it matters and how to tackle it.
The list is sequenced. Not just ‘here are 20 things you could do,’ but here is the order, here is why this one comes before that one, here is the change to make this quarter, and the change that can wait two.
Impact first, loudness last — the biggest gap, sequenced before the rest.
Optional next steps
A short section on optional next steps—what a scoped implementation engagement would cover, and what the pricing could look like.
This isn’t a pitch. It’s a map of the territory beyond the Scorecard, so your MD knows what the next conversation could be if you want it.
The Scorecard
The diagnosis. Delivered, yours to keep, complete on its own.
Visibility Implementation
A scoped engagement: fixes, content, schema — what it covers and what it could cost.
The next conversation
Only if you want it. The map is there so the choice is yours.
The delivery call.
The delivery call runs for 60 minutes on day 10. For you, along with one other stakeholder, if you invite them.
On the call, I walk you through the Scorecard, answer your questions, and discuss possible next steps. If implementation is the right move, you bring it up. I don’t pitch in the room. The Scorecard is designed to be useful whether or not you take it further; the call is about making the artefact land, not selling the next engagement.
What is not in the Scorecard.
The Scorecard is a productised audit. I focus on the diagnosis, it doesn’t cover everything around it.
- —A strategy document beyond the prioritised next-action list.
- —Content rewriting, page rebuilding, schema implementation, or any “doing the fixes” work. That is a separate, scoped implementation engagement.
- —Training sessions or workshops.
- —Ongoing monitoring or retesting after delivery.
- —Custom GPT building, prompt libraries, or AI-feature design.
- —Audits of additional pages, additional competitors, or additional AI tools beyond the scope agreed at kick-off. These are available as priced add-ons.
- —A sales pitch in the delivery call.
Saying no to ‘can you also look at…’ is what keeps the productised shape working.
The discipline of the artefact
Every yes chips away at the discipline that makes the Scorecard worth £2,500 in 10 days.