The AI
Visibility
Scorecard.
Know what AI tools are saying about your business, scored against three of your competitors, in 10 working days.
ChatGPT, Perplexity, and Gemini now sit between buyers and your firm. Customers are asking them who to consider before they ever land on a website. The Scorecard tells you what those tools find, understand, trust, and cite about your business, and what to fix first.
Five dimensions. One prioritised fix list. A 10 to 15 page PDF for the board. Run by someone with a decade of measuring what works on websites, before AI rewrote the rules.
Scorecard preview.
The Scorecard is a single PDF. 10 to 15 pages, delivered on day 10. One scored visualisation across the five dimensions, screenshots of what ChatGPT, Perplexity, and Gemini actually say about your business, a page-by-page audit, and a prioritised next-action list.
One scored visualisation across the five dimensions
Screenshots of what ChatGPT, Perplexity, and Gemini actually say
A page-by-page audit of the pages we agree
A prioritised next-action list, tagged by effort and impact
The five dimensions.
The Scorecard scores your business across five dimensions. Each one answers a different question a buyer is implicitly asking when they use an AI tool to research your category.
Findability.
Can AI find your firm when buyers ask, or do they hear about your competitors and not you?
Understandability.
When AI describes what you do, does it get the description right?
Trustworthiness.
Does AI trust your firm enough to recommend you, or only to describe you?
Agent-Readiness.
Can AI software complete an action on your site, like requesting a quote or booking a call, without breaking?
Citability.
Does AI quote your content, or your competitor’s, when it gives a buyer an answer?
Each dimension has a defined test and signals a buyer would recognise. The dimensions are designed to be repeated in conversation, so an MD leaves the delivery call able to say what to fix first.
How the live AI tool tests work.
Three AI tools: ChatGPT, Perplexity, Gemini. Together they cover the dominant share of B2B AI buyer behaviour. Adding Claude and Copilot widens coverage without changing what you would fix first. The Scorecard is optimised for depth of interpretation across the tools that matter most, not breadth across all of them.
A standardised prompt set runs against your firm and three named competitors we agree on at kick-off. The prompts cover brand, category, and intent queries. I record responses verbatim with screenshots, then benchmark them against the competitor set.
The competitor benchmark turns each dimension into a real-world position, not just an abstract score. The same result means something different against a weak competitor than it does against a strong one. That’s why the Scorecard shows both your score and how you stack up against the three named firms.
The exact prompt set, run-counts, controls for variation between the tools, and the scoring criteria are not published. The diagnosis is more defensible when the criteria cannot be reverse-engineered into a self-graded checklist. Clients see the full criteria applied to their business in the Scorecard delivery.
The AX framework lineage.
Under the hood, these five buyer-facing dimensions sit on top of an internal scoring framework I call AX (Agent Experience). AX covers five technical areas: structural accessibility, functional success against agent tasks, performance benchmarks, content quality for AI, and error recovery. Each area is weighted by operational consequence. For example, a form an agent can’t complete or a schema gap that blocks retrieval matters far more than a cosmetic issue.
The buyer dimensions aren’t a one-to-one mapping to the technical framework. Findability draws on structural accessibility and content quality. Trustworthiness pulls from content quality and schema. Agent-Readiness spans functional success, performance, and error recovery. The dimensions are what your board sees; AX is how I produce the audit. I keep the weights internal for the same reason as the scoring criteria, they’re what competitors would copy.
FAQ.
Why £2,500?
Fixed scope, fixed price. The Scorecard takes 10 working days of focused work across live AI tool tests, page-by-page audit, scoring, write-up, and a delivery call. £2,500 is the price at which the depth holds and the package shape works.
Why 10 working days, not 24 hours?
A 24-hour AI audit is a checklist run by a script. The Scorecard scores live AI tool outputs against three of your competitors, then sequences a board-ready fix list by effort and impact.
Is this the same as SEO?
Not exactly. SEO is how you rank in Google search. The Scorecard covers a wider question: what AI tools say, suggest, trust, and quote about your business. Two of the five dimensions, Findability and Citability, overlap with what some marketers call GEO (Generative Engine Optimisation). If your question is how AI tools see your firm, this is the right page. If your question is how to put AI to work inside your operations, that is the AI Opportunity Roadmap (for inward AI use).
What if my site is small?
The audit scope is 10 to 20 pages. A small site with eight pages is still in scope. The page count is a ceiling, not a floor. What matters is that the five dimensions can be tested against live AI tools and three named competitors.
What is the follow-on if I want help acting on it?
The Scorecard’s prioritised next-action list is built so a competent web team or agency can act on it directly. If you want execution help, the Visibility Implementation Pack is the follow-on package that runs the highest-priority fixes. Raised on the delivery call if useful, not pitched in the room.
Do I need to give you analytics access?
No. The Scorecard runs from public website and content evidence plus a short intake. Analytics, Search Console or CRM context can sharpen the recommendations, but they are optional.
Book the Scorecard.
What you see here is the diagnostic framework. The Scorecard is how I apply it to your business: live tests across three AI tools, benchmarking against three named competitors, and a hands-on audit of your 10 to 20 most important pages, scored against this framework, delivered as a 10 to 15 page PDF within 10 working days. £2,500, fixed scope, fixed price. No upsell, just the insight you need.