Experimentation is a useful technique for product managers, designers, and marketers who want to improve the user experience and discover new opportunities. You can make informed decisions that drive growth and innovation by setting clear goals, selecting the right tools, and analysing data.

Being dyslexic can be a challenge, but it can also be an advantage. This is especially true when it comes to product management.

Product management and Conversion Rate Optimisation are often spoken about separately, but in reality, they are closely intertwined.

Experimentation is an essential part of the product and strategy development life cycle. It also offers significant benefits in terms of risk management.

Unpopular opinion: Best practice isn't always the best option.

I'm sure we have all heard at some point, "that's best practice", shortly followed with a "we don't need to test it" or "our competitors are doing it".

Think Bigger. By answering the broader problem, you allow for broader solutions. You are free of a small specific problem that could have a limited solution and open up to find broader problems with higher rewards for solving.

In this post, I share how I got buy-in from the business and set the groundwork to build a sustainable optimisation program.

I've often seen small changes to a web page make big improvements to conversion rates. I wanted to share an example of small design changes that lead to big improvements. In this post, I'll show a couple of examples of A/B tests that worked, one that didn't and what I learned from them.

Big goals, short time and an unusual approach. Hackathons have taught me a lot about what collaboration can achieve. Here are the 5 benefits of extreme collaboration.

Helping users get to the right place on your website takes planning. In this post, I talk about creating ‘user flows’ that can help users easily get the information they are looking for when they need it.

Personas can be a useful tool in a user-centred design process, but can they be a valuable business tool too? In this blog, I talk about what personas are, how you create them and how you can put them to use.

Wireframing is a great way to visualise the structure of a web page or app. It's a quick way to design different structure and layout options. In this post, I talk about how to create wireframes first using pencil and paper and then in Sketch.

Testing with your users is a vital step in web, app and product development. Cost and time is often the first reason why they get dropped from projects. Here are some steps you can take to keep cost and time to a minimum.