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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>This was the input image from which the 3D model was created.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why ditching heavy processes can boost creative problem solving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why ditching heavy processes can boost creative problem solving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to get the right mix of experiments in your programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to get the right mix of experiments in your programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Uncovering the unknown: how experimentation can help you find undiscovered insights and improve user experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Dyslexia: An advantage in Product Management? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The intersection of conversion rate optimization and Product Management: How to drive sustainable growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The intersection of conversion rate optimization and Product Management: How to drive sustainable growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Maximising risk management with experimentation: More than just A/B testing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Maximising risk management with experimentation: More than just A/B testing - Make it stand out</image:title>
      <image:caption>A/B testing is the tip of the iceberg of experimentation. There are mean more elements that make up a successful experimentation program.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to start a CRO programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to start a CRO programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to start a CRO programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to start a CRO programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to start a CRO programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to start a CRO programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Create user journeys that convert - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Create user journeys that convert - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How Personas Can Help Your Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Creating Web Pages With Purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Creating Web Pages With Purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Low Cost User Testing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-10-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6284ad9d8697550fa2d13192/1681218294501-6N6AOIVYDQ49D3YVJ7AZ/RNLI-Launch-Appeal-%E2%80%93-help-us-launch-to-every-emergency+%281%29.png</image:loc>
      <image:title>Resume</image:title>
      <image:caption>Experimenting through different donation designs for the RNLI appeals. Pairing an emotive title and hero image with a donation mechanism at the top of a campaign landing page performed the best.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6284ad9d8697550fa2d13192/1681219419138-3UL8RDVI5QLOXAJG931F/Join-the-RNLI%E2%80%99s-lifesaving-family-Become-a-member+%282%29.png</image:loc>
      <image:title>Resume</image:title>
      <image:caption>Focousinging on driving memberships and reducing confusion between the different membership products, the result after a number of tests was a card design prioritising the most popular membership type.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6284ad9d8697550fa2d13192/1681220471090-1OQVBYNO6BN8AVMZYJWV/Tree-testing-navigation.jpg</image:loc>
      <image:title>Resume</image:title>
      <image:caption>After identifying that the website navigation was causing users a problem, a new solution was designed. As part of the experimentation approach, I used tree testing to determine if users could navigate the content correctly.</image:caption>
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    <image:image>
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      <image:title>Resume</image:title>
      <image:caption>As part of a navigation project, I took interaction data from Google Analytics to identify poor-performing pages which could be removed from the navigation in the restructure.</image:caption>
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    <image:image>
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      <image:title>Resume</image:title>
      <image:caption>Continually improving the health quote journey, delivering improved sales and experience. Adding small delighters into the journey like ‘how many sleep until your birthday’</image:caption>
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    <image:image>
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      <image:title>Resume</image:title>
      <image:caption>I introduced the goal tree, highlighting the growth leavers we could use to help grow the product. The visual representation of the KPIs helped identify areas for improvement.</image:caption>
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      <image:title>Resume</image:title>
      <image:caption>Running ideation sessions and making them as interactive and inclusive as possible. This one was for a homepage workshop.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6284ad9d8697550fa2d13192/1681229978584-WWPC9CBQRWZTQNWTXN5V/userworkshop1.jpg</image:loc>
      <image:title>Resume</image:title>
      <image:caption>One of the biweekly user testing sessions. Collecting user feedback to improve the product was vital to its success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6284ad9d8697550fa2d13192/1681228304755-VLKSFJXSQ9VG5MKVN69P/Health-Insurance-Quote+%282%29.png</image:loc>
      <image:title>Resume</image:title>
      <image:caption>The single most talked about part of the health quote journey was how much people loved the dog going to fetch the quote.</image:caption>
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    <image:image>
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    <image:image>
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      <image:title>Resume</image:title>
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    <image:image>
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      <image:title>Resume</image:title>
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    </image:image>
    <image:image>
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      <image:title>Resume</image:title>
      <image:caption>As part of the platform project, I worked closely with the design team to develop the new site design, feeding into the UX and undertaking user research.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Resume</image:title>
      <image:caption>Creating guidelines for content editors and the design team on how typography can be used to create a hierarchy that was visually pleasing and adhered to high UX standards.</image:caption>
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    <image:image>
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      <image:title>Resume</image:title>
      <image:caption>Creating new product details pages that were usability tested, using clear calls to action.</image:caption>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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      <image:title>Resume</image:title>
      <image:caption>I lead the project to improve the search feature of the McCarthy &amp; Stone website. This involved integrating several APIs, user testing and iterative delivery to improve the current solution.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Resume</image:title>
      <image:caption>I was the lead for a re-platform project for Even Evens tour operators. This project was everything from a new design, a new IA and a new integrated booking service.</image:caption>
    </image:image>
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    <loc>https://www.steve-quinlan.com/chat-gpsteve</loc>
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    <lastmod>2026-02-09</lastmod>
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